Pfeiffer Collision & Paint Center, Inc. ("Pfeiffer Collision," "we," "us," or "our") operates the website at pfeiffercollision.com and provides collision repair services from our locations in Kentwood, Plainfield, and Rockford, Michigan. This Privacy Policy explains what personal information we collect when you use our website or interact with us, how we use that information, and with whom we share it.

Information We Collect

We collect personal information that you voluntarily provide to us, including:

• Contact information — your name, email address, phone number, and mailing address.
• Vehicle information — vehicle year, make, model, VIN, license plate, and insurance details you choose to share.
• Photos — photos of your vehicle and damage that you upload to our online estimate tool, including any VIN photos used to auto-populate vehicle details.
• Messages — any content you send through our contact form or reply to our messages.
• SMS consent — a record of when and how you opted in to receive text messages, and your associated phone number.

We also collect limited technical information automatically when you visit the site, including:

• IP address, browser type, device type, operating system, and referring pages.
• Pages viewed, links clicked, and other usage data collected through Google Analytics.

How We Use Your Information

We use the personal information we collect to:

• Prepare and deliver collision-repair estimates and respond to your requests.
• Contact you by email, phone, or SMS (if you have opted in) about your estimate, appointment, or repair.
• Route your request to the correct Pfeiffer Collision location (Kentwood, Plainfield, or Rockford).
• Send appointment reminders, service updates, and account notifications.
• Improve our website, tools, and customer service.
• Detect, prevent, and investigate fraud, abuse, or security incidents.
• Comply with legal obligations and enforce our terms.

How We Share Your Information

We do not sell your personal information. We share personal information only in the limited circumstances described below:

• Service providers we rely on to run the site and business, including:
  • Google — Google Drive stores the photos you upload for our estimating team; Google Analytics helps us understand site usage; Google OAuth is used by our staff to sign in.
  • Email providers — the SMTP relay we use to deliver confirmation, verification, and reminder emails.
  • SMS providers — the messaging platform we use to send you appointment reminders and service updates if you have opted in.
  • NHTSA VIN decoder — a public U.S. government API used to look up vehicle details from a VIN; only the VIN itself is sent.
  • Sentry — a technical error-monitoring service that receives limited diagnostic information when our site encounters an error.
• Insurance carriers, rental agencies, and repair partners — where you have asked us to coordinate the repair with them.
• Legal and safety — when we believe in good faith that disclosure is required to comply with a subpoena, court order, or other legal process, or to protect the rights, property, or safety of Pfeiffer Collision, our customers, or the public.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to appropriate confidentiality protections.

SMS Messaging & Consent

If you provide your phone number and opt in to text messages from Pfeiffer Collision, we may send you SMS messages such as appointment reminders, estimate status updates, replies to your inquiries, and other customer-care notifications. Message frequency varies. Message and data rates may apply.

SMS consent is not shared with third parties or affiliates. Phone numbers collected for SMS purposes and the associated opt-in records are used only to send you the messages you asked for and are not sold, rented, or shared with any third parties or affiliates for their own marketing purposes. The service providers listed above only receive the minimum information they need to deliver the messages on our behalf.

You can opt out at any time by replying STOP to any of our text messages, or get assistance by replying HELP or visiting pfeiffercollision.com. Full SMS terms are available in our Terms of Service.

How Long We Keep Your Information

We keep estimate requests, contact submissions, photos, and message records for as long as needed to serve you and to satisfy our business, tax, and legal-record obligations. Incomplete estimate submissions may be automatically deleted after a period of inactivity. You can request that we delete your personal information by contacting us using the details below; we will honor the request unless we are required to keep the information for legal or accounting reasons.

Security

We use industry-standard safeguards to protect your information, including encrypted HTTPS connections and access controls that limit who can view your submissions and photos. No online transmission or storage system is perfectly secure, so we cannot guarantee absolute security.

Children

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

Your Choices

• You can decline to provide certain information, though this may limit our ability to prepare an estimate or provide service.
• You can opt out of SMS messages at any time by replying STOP.
• You can request access to, correction of, or deletion of your personal information by contacting us.
• You can control cookies and analytics through your browser settings; opting out of Google Analytics is available at tools.google.com/dlpage/gaoptout.

Changes to this Policy

We may update this Privacy Policy from time to time. The effective date above shows when it was last revised. Material changes will be reflected on this page.

Contact Us

Questions about this Privacy Policy? Contact Pfeiffer Collision at:

Pfeiffer Collision & Paint Center, Inc.
2430 29th Street SE, Grand Rapids, MI 49512
Phone: (616) 940-8950
Web: pfeiffercollision.com/contact